Event Telemarketing Tips – The Work-Life Balance in Conferences

The bigger you are, the bigger your tradeshows could be. Whether these are events you organize yourself or you’re a high-profile regular of major industry conferences, it can harder to simplify your participation.

This can make a tall order out of your telemarketing campaign if it’s still been your primary means of business communication all these years. That’s not to say telemarketing is dead (when integrated in a larger multi-channel strategy, it hardly is). It’s just that the events themselves could be far more complicated to discuss in a single phone call/conversation.

 

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The Benefits of Customer Satisfaction Survey through Telemarketing

Customer Satisfaction surveys through telemarketing are often overlooked as a core marketing activity, particularly in tough economic conditions where marketing spend is often reduced and what budget there is has to be focused on generating new business opportunities that can be clearly measured and monitored to show a positive Return on Investment. This means, more business leads and happy clients.

 

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Telemarketing Tips – When Technical Details Are Just Minor

For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome.

By default, you’d normally switch to cutting out most of the technical talk and try to ‘speak human.’ But what if that’s not actually enough to take you there?

 

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How Telemarketing Tells Your Own Story

For some marketers, the idea of using stories to improve the results of your lead generation campaign might sound a tad bit irrelevant. After all, there are still some organizations that would rather strike up a conversation that would lead to sales conversion. That’s neither obnoxious nor outdated (especially when they’ve been nurturing leads this way for quite some time). This doesn’t leave them with a lot of time to blog or to do blog-worthy research. Some would rather go out, network with real people and then just follow-up with some telemarketing calls. There’s really no time for telling a story here!

 

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Is Lead Generation THAT Easy Nowadays?

The short answer is obviously no. However, there are a lot of lead generation and marketing tactics that seem so easy to pull off. You want a really shocking example? Look up the Masrani Corporation.

If you’re one of those who just went, “Hmm, a new client?” after one look at the site, you’ll be sadly disappointed. It’s fake.

 

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Using Lead Generation to Pass On Vital Expertise

While some businesses sell their products, others thrive in the business of marketing sheer knowledge. Whether it’s financial strategy, infrastructure planning, and even self-help, there’s always a market for raw expertise.

But more than products however, expertise can be dangerously subjective and their value is often volatile. As the world once again nears the end of another year, lead generation strategists have to wake up to this reality. It could mean the loss of vital information unless they know how to pitch its value properly to a new generation.

 

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Is Content King of Your B2B Marketing?

Easier said than done. For years content marketing has emerged from simply being a medium for you to share insights that will fortunately be taken notice by your potential B2B leads to something that could make or break your B2B marketing campaign.

‘Content is king’ has become a bit overrated that businesses come up with strategies saying it sticks to the buzzword yet it often came off as a desperate move leading to its failure. The rise of content marketing left B2B marketers cramming for white papers, blog posts, eBooks and the likes that could boost web traffic. However, these efforts, as dedicated they are to raise their content game, fails to reach their goals.

 

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Try These New Email Marketing Tips in your Lead Generation

Email marketing campaigns are essential elements of any marketing strategy especially in lead generation. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers and business leads, many miss the mark and continue to fall short on the campaign’s return. Try these new email marketing tips in your lead generation.

 

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Demanding ‘Better’ Sales Leads Doesn’t Change Demand In Your Market

The term better can be so subjective. And as far as sales leads go, even a no-nonsense sales team must concede that the definition of ‘better’ sales leads can’t always be in their control (or in the control of marketers).

It’s more likely control remains more strongly in the market itself and what it demands from that sales team’s business.

 

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Stop These Poor Lead Nurturing Habits in Your Marketing

For those that have not actualized inbound marketing or sales development activities, it gives a chance to make an unmistakable guide to figure out what issues, assuming any, should be tended to; how to best address them, and what the snappiest way to effect would be.

For companies that have been actualizing either of these methodologies, it’s an open door for a decent registration to recognize chances to upgrade their efforts.

 

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